Web designer & digital marketer in Mumbai Be found. Be chosen.

Hi, I'm Mehul. I design and build websites and look after Google listings, social media and ads for Mumbai businesses and clients across India. You deal with me directly, from the first WhatsApp to the monthly report. Agency-quality work, without the agency.

  • Every price published
  • Fixed price, in writing
  • Domain & logins in your name
  • 12+Projects shipped
  • ₹25kWebsites from
  • 3–4wkTo go live
Your business onlineChosen.
5/5 channels

Five channels, one plan. Tap any to switch it off.

Illustration, not a forecast.

Sites I have designed and built

In short

U Scale is the web design and digital marketing practice of Mehul Karotra, based in Mumbai. He designs and hand-codes websites at fixed prices, from a ₹25,000 landing page to an online store from ₹95,000, and runs local SEO, Google Business Profile, social media, ads and AI search visibility on monthly plans for businesses across Mumbai, Thane and Navi Mumbai, and for clients across India. Every price is published, and every project starts with a free audit.

Key facts: U Scale by Mehul Karotra
WhoMehul Karotra, personally: he designs, builds and markets every project
Based inMumbai; meets clients across Mumbai, Thane and Navi Mumbai, and works remotely with businesses across India
WebsitesLanding page ₹25,000 · Business site ₹55,000 · Online store from ₹95,000, all fixed
Monthly growthLocal SEO ₹15,000/mo · Ads management ₹20,000/mo · AI search visibility ₹12,000/mo
TimelineMost websites go live in 3–4 weeks; a landing page in under two weeks
Payment20% to start, 20% on design sign-off, 60% on launch; monthly work is 3 months minimum, then month-to-month
First stepA free audit of your website, Google listing and Instagram

What I do

Websites, Google and social media, done for you.

Three things bring a Mumbai business more customers online. I do all three myself, so nothing gets lost between a designer, a developer and a marketer.

  • Demo salon website shown in a desktop browser and a mobile preview, with hair, skin and nails services and Book on WhatsApp buttons

    Get a website

    A website that brings you enquiries

    Designed in Figma and hand-coded, mobile first, with WhatsApp and call buttons right where people are ready to contact you.

    • Landing pages
    • Business sites
    • Online stores
    • Restaurant ordering

    From ₹25,000, fixed

  • Demo café's Google search listing in Andheri East with Directions, Website and Call buttons and a map pin, beside an illustrative AI answer that cites the café's website and business listing

    Get found

    Show up on Google, Maps and AI answers

    Your Google Business Profile (your listing on Google and Maps), local and technical SEO, and working to get you named when people ask ChatGPT or Gemini.

    • Google Business Profile
    • Local SEO
    • Technical SEO
    • AI search (GEO)

    Local SEO ₹15,000/mo · AI search ₹12,000/mo

  • Demo sponsored post for a café's masala chai and bun maska with a Send WhatsApp message button, and the WhatsApp chat it starts where a customer asks about takeaway and picks a pickup time

    Get customers

    More customers from social media and ads

    A monthly calendar of posts and reels, and Google and Meta ads that send people to WhatsApp, with a clear report every month.

    • Instagram & Facebook
    • Reels
    • Google & Meta ads
    • WhatsApp follow-ups

    Ads management ₹20,000/mo · posts from ₹800

Also on request

  • Branding & identity
  • Content & reels
  • WhatsApp & email automation
  • Reviews & reputation
  • Analytics & reporting
All services

Selected work

Proof, not promises.

Sites I designed and built: client work, in-house roles, a founder project and one concept. Open any of them on your phone; this is the standard your business gets.

How it works

Fixed price. No surprises.

From a free audit to launch in four steps. Monthly work runs for 3 months minimum, then month-to-month with 30 days’ notice.

  1. Sample free audit report listing the first three fixes: make the website enquiry easier to find, complete the Google listing's hours and contact details, and link Instagram to an enquiry page

    Free audit

    I check your website, Google listing and Instagram, and show you where you are losing enquiries.

    Free
  2. Sample written plan for a 3–4 page business website: design and build, mobile-first pages and basic SEO, a 3–4 week timeline, a fixed price of ₹55,000 and a 20%, 20%, 60% payment schedule

    Written plan

    What I will do, by when, and the exact price, in writing before you pay anything.

    Fixed price
  3. Sample design review in a design tool: a boutique product page with its Order on WhatsApp button selected, the layer list and spacing settings beside it

    Design & build

    You see real screens in Figma and approve them before I build. You see progress every week.

    20% to start · 20% on design sign-off
  4. Sample launched boutique website beside a project handover checklist (mobile checked, enquiry tested, logins handed over) and monthly review topics: website enquiries, Google visibility and next priorities

    Launch & grow

    Launch, then monthly SEO, social or ads only if you want them, with a clear report every month.

    60% on launch
  • Your domain, code and logins, in your name
  • Every price published and fixed in writing
  • 15–30 day bug-fix window after launch

Pricing

Honest prices, out in the open.

Most agencies hide their prices behind a contact form. Here is exactly how I charge: a fixed one-time price for websites, a simple monthly fee for growth work, and single pieces when you need just one thing.

How payment works

To start · On design sign-off · At launch

  • Free auditbefore every project
  • 2–3 revisionsagreed in writing
  • No long lock-ins3 months minimum, then 30 days’ notice
  • 14 daysto accept a quote
Open the quote builder
Mehul Karotra, website designer and founder of U Scale, based in Mumbai
Mehul KarotraFounder of U Scale · Mumbai

Who you work with

A designer who builds.

I'm Mehul, a website designer and developer from Mumbai. I started U Scale because small businesses deserve agency-quality work without paying for account managers and middlemen. When you work with U Scale, you work with me: I design it, build it, market it, and answer your WhatsApp myself.

Now
UI/UX Developer, Apex36 Technologies
Formerly
My Country Mobile · ApplQ Innovations · Threepin Info Tec.
Based in
Mumbai, working with clients across India

FAQ

Straight answers.

A bit of both. U Scale is me, Mehul Karotra, working as an independent, contract-based partner. You get the design, development and marketing an agency offers, but you sign with me directly and talk to me directly. If a project ever needs a specialist, like a photographer, I bring them in and stay your single point of contact.

With me, a landing page is ₹25,000, a 3–4 page business site ₹55,000, a 5–10 page site with a blog ₹85,000, and an online store starts at ₹95,000. Every price is fixed and agreed in writing before I start, and no GST is charged right now.

There are no fixed packages: you pay only for what you need. Local SEO is ₹15,000/month, technical SEO ₹25,000/month, ads management ₹20,000/month (plus a ₹10,000 setup), AI search visibility ₹12,000/month, and one-off work starts at ₹800 for a social post. The quote builder adds it all up for you.

Both. Websites and branding are fixed-price contracts: 20% to start, 20% on design sign-off and 60% on launch. Marketing runs as a monthly plan: 3 months minimum, then month-to-month with 30 days’ notice. No long lock-ins.

Honest answer: 3–6 months for meaningful movement. Be careful of anyone who promises page one in 30 days. I show you what has moved every month.

A business website usually goes live in 3–4 weeks from kickoff, depending on pages and how ready your content is. A landing page can be live in under two weeks.

It is how often, and how accurately, AI assistants like ChatGPT, Gemini and Google's AI Overviews mention your business when people ask for a recommendation. I check what they say today, then correct the facts, listings and pages they rely on, and help you earn genuine reviews. No one can guarantee a mention.

Send me your website, Google listing or Instagram on WhatsApp. I check them for free, then send you a written plan with the price.

Free audit · No sales pitch

Get your free audit.

Send me your website, Google listing or Instagram. I'll check them myself and tell you exactly what's costing you enquiries.

  • Website speed, phone view and enquiry buttons
  • Google listing category, photos and reviews
  • Instagram bio, links and highlights

Mehul Karotra replies personallyWithin 24 hours, usually much faster on WhatsApp.Mumbai · IST right now

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