Relevance
How well your profile matches what someone searched. A specific category, a clear description, products and complete details all help Google match you to the right searches.
Free tool · about 2 minutes
Free Google Business Profile checker.
See how your shop looks on Google in about 2 minutes: your live listing, a score out of 100, a real website speed test, the fixes most likely to bring customers, and how many reviews you need to beat the shop next door. Free, no sign-up, English or Hinglish.
In a hurry? Quick check: just type your shop name and get your score next to the busiest shops nearby in about 30 seconds.
Check your Google Business Profile
Find your businessApna business dhoondhiye
See your live Google listing, then answer 16 quick questions. Your answers stay on this device.
Apni live Google listing dekhiye, phir 16 chhote sawaal. Jawab sirf is device par rehte hain.
In short
The free Google Business Profile checker from U Scale scores your Google listing out of 100 in about 2 minutes. It looks at your category, photos, hours, reviews and replies, and your website if you have one, then gives you a fix list in order of impact and a review goal. No sign-up, in English or Hinglish.
| What you get | A score out of 100, a fix list and a review goal |
|---|---|
| Time | About 2 minutes |
| Cost | Free, no sign-up |
| Languages | English and Hinglish |
| Made by | Mehul Karotra, U Scale, Mumbai |
How it works
How Google decides which shops show first
Google says local results are mainly based on three things. You can’t move your shop closer to every customer, but you control a lot of the rest.
Distance
How far your business is from the person searching. You can’t change this, which is why the other two matter so much in a busy area like Mumbai.
Prominence
How well-known your business is. Google says this is based partly on your reviews and on links and information about you across the web, like your website and listings.
Source: Google’s help page Tips to improve your local ranking on Google. Google also says there is no way to pay for a better local ranking.
Checklist
Google Business Profile checklist for local shops
The checks from the tool, as a list you can work through with your team.
Profile basics
- Profile claimed and verified
- Most specific main category, plus 2–4 extra categories that really fit
- Correct hours, with holiday and festival hours
- Phone number that gets answered, and a website link
- Description up to 750 characters: what you sell, who for, which area
- Top products or services with photos and prices
Photos & updates
- 20+ real photos: shop front, inside, products, team
- 2–3 new photos every month
- One update or offer every week
- Every attribute that applies, ticked: UPI and card payments, accessibility, Wi-Fi, parking
Reviews
- More genuine reviews than nearby competitors
- New reviews every month, not just old ones
- A reply to every review, good and bad
- Never pay or give discounts for reviews
Website & trust
- A fast, mobile-friendly website with the same name, address and phone
- The same details on Justdial, Sulekha, Bing Places and Apple Maps
- A review QR at the counter, and the link sent on WhatsApp after each sale
Hinglish mein
Google Business Profile ka score kaise badhayein?
Pehle yeh 3 kaam
- Profile claim aur verify kijiye (“Own this business?” dikhe toh abhi claim kijiye)
- Sabse specific category chuniye, jaise “Saree store”
- Timing sahi kijiye, Diwali jaisi chhuttiyon ke special hours ke saath
Phir har hafte
- Ek update post kijiye, aur mahine mein 2–3 asli photos
- Har customer se review maangiye: counter par QR, WhatsApp par link
- Har review ka jawab dijiye, kharab review ka bhi shaanti se
FAQ
Google profile questions.
No. Google doesn’t publish a score. This checker is U Scale’s checklist, built on what Google says improves local ranking (verify your business, keep information complete and accurate, respond to reviews, add photos) and on the gaps I most often find when I check local listings.
No. You can check almost every item by looking at the listing on Google Maps or Google Search. To fix things you need the Google account that manages the profile, or you can claim the profile if nobody has.
Yes. Google renamed Google My Business to Google Business Profile in 2021. It is the same listing that shows on Google Search and Google Maps.
The usual reasons are: the profile isn’t verified, the main category is too broad or wrong, the person searching is far away (distance matters), nearby competitors have many more reviews, or the profile was suspended for breaking a guideline. Fix the basics first, then build reviews every week.
No. Google says there is no way to request or pay for a better local ranking. Google Ads can show your business as a sponsored result, but that is separate from the free listing.
There is no fixed number. What matters is having more genuine, recent reviews than the businesses around you, with a good rating. The review goal calculator in your report shows how many 5-star reviews you need for your target rating and how long it takes to catch a competitor.
Edits like hours, category and description usually appear within a few days once Google checks them. The effect of more reviews, photos and posts builds over weeks and months, so keep at it every week.
Your answers stay in your browser on this device, so you can come back and check again later. If you check your website, the U Scale server opens your home page once to read it, and your browser runs Google’s free PageSpeed test; nothing is stored. Nothing is sent to U Scale unless you tap “Send my report”, which opens WhatsApp with your summary for you to send.
Yes. Your browser runs Google’s own PageSpeed Insights test on your home page as a phone would load it, so the speed, SEO, accessibility and best-practice scores are Google’s numbers. The tool also reads the page for what local customers need: a tap-to-call button, WhatsApp, your address and map, and business details (schema) Google can match to your profile.
Once a month, and every time something changes: new phone number, new address, new timings or a festival holiday.
Want your Google profile fixed for you?
I set up and run Google profiles for Mumbai businesses: categories, photos, weekly posts, a review system and a website that matches.