Websites by business
Boutique & clothing store websites.
A catalogue your Instagram followers can browse properly, product pages Google can find, and orders on WhatsApp or online. Fixed price.
- ₹55,000Catalogue site, starting price
- ₹95,000Online store, under 50 products
- 1 tapTo order on WhatsApp
In short
U Scale designs and builds websites for boutiques, saree shops and fashion labels in Mumbai: a catalogue site with an “Order on WhatsApp” button on every product, or a full online store with cart and payments from ₹95,000 for under 50 products. Every product gets its own page that Google can find. Product pages that show the price, availability and a way to buy can also be submitted to Google Merchant Center for free listings on Google Search, Images, Lens and the Shopping tab.
| Catalogue site | Products, lookbook and “Order on WhatsApp” buttons, priced by pages after a free audit, from ₹55,000 |
|---|---|
| Online store | Under 50 products ₹95,000 · 50–500 products from ₹1,50,000 |
| Who builds it | Mehul Karotra, personally: designed in Figma, then hand-coded |
| Payments | UPI, cards and netbanking through a payment gateway; gateway fees are separate |
| Timeline | Most sites go live in 3–4 weeks |
| Ownership | Your domain, product pages, code and customer list stay yours |
| Related work | Sashe by Prachi, a bespoke fashion label in Mumbai |
Instagram vs website
Do I need a website if I already sell on Instagram and WhatsApp?
Instagram is where people discover your designs. A website is where they check you are real, browse everything in one place and find you again later. When someone searches Google for a style near them, most of what they see is websites, Google Business Profiles and product listings; a few Instagram posts can appear too (how that works), but your whole catalogue does not. A website also keeps your catalogue safe if your account is restricted or reach drops.
Instagram
Where people discover your designs.
Your website
Where they check you are real and browse everything.
Google
Where new customers search for a style or a shop near them.
Free listings
List your products on Google for free
Google Merchant Center lets shops list products for free across Google Search, the Shopping tab, Google Images, Google Lens, Maps and the products section of a Business Profile. Google’s rules ask for a product page on your own website for every item, showing the price, availability and a buy button or a similar way to order, plus shipping details for India. Made-to-order pieces without a fixed price may not qualify. Google does not promise that every product is shown.
Where free listings can show
- Google Search
- Shopping tab
- Google Images
- Google Lens
- Google Maps
- Business Profile
Choose your model
Catalogue with WhatsApp orders, or a full online store?
Made-to-order & bespoke
Catalogue + WhatsApp
- Best for
- Made-to-order, bespoke and try-before-you-buy
- How people order
- Tap “Order on WhatsApp” on a product, then you confirm size, fit and delivery in the chat
- Payments
- UPI or a payment link once you confirm
- Price with U Scale
- From ₹55,000, priced by pages
Ready stock
Online store
- Best for
- Ready stock with fixed sizes and prices
- How people order
- Add to cart and pay at checkout
- Payments
- UPI, cards and netbanking at checkout, with a gateway fee per order
- Price with U Scale
- ₹95,000 under 50 products; from ₹1,50,000 for 50–500
Included
What every boutique website includes
A page for every product
Photos, fabric, sizes and price, on its own page Google can find.
WhatsApp and call buttons
On every page, for the questions people ask before they buy.
Store timings and a map
For people who want to visit and try.
Readable by Google and AI
Basic SEO and product structured data, so Google and AI assistants read your catalogue correctly.
Everything else, included
As on every U Scale site: mobile-first design, enquiry forms, basic SEO, Google Maps, social links, 2–3 revision rounds and a 15–30 day bug-fix window.
Real work
A website I designed and built for a Mumbai label.
Digital home for a bespoke fashion label: a magazine-style front page, signature looks, studio enquiry forms and the founder’s story. Built mobile-first, to the founder’s high standards.
Sashe by PrachiFashion · Mumbai
Who you’ll work with
Mehul Karotra, personally.
I design every site in Figma and code it myself. I’m based in Mumbai, and you talk to me directly on WhatsApp, not to an account manager.
- Based in Mumbai
- Designs in Figma, hand-codes
- English and Hindi
How it works
Fixed price. No surprises.
From free audit to launch, in four steps.
Free audit
I check your website, Google listing and Instagram, and we agree the goals, pages and must-haves.
Free
Written plan
What I will build, by when, and the exact price, in writing before you pay anything.
Fixed price
Design & build
You approve real screens in Figma, desktop and mobile, before I code them and test on phones.
20% to start · 20% on design sign-off
Launch
Domain, hosting, Google Search Console and a final check on real phones. Then I hand over every login.
60% on launch
- Your domain, code and logins, in your name
- Price fixed in writing before work starts
- 15–30 day bug-fix window after launch
FAQ
Questions, answered.
With U Scale, a catalogue website with WhatsApp ordering starts at ₹55,000 and is priced by pages after a free audit. A full online store is ₹95,000 for under 50 products and from ₹1,50,000 for 50–500 products. Prices are fixed and agreed in writing before work starts.
Yes. Each product can have an “Order on WhatsApp” button that opens a chat with the product name already typed, so you confirm size, colour and delivery in the conversation.
Yes, through Google Merchant Center’s free listings, which can show products on Google Search, the Shopping tab, Images, Lens and Maps. You need a product page on your own website for each item, showing the price, availability and a buy button or a similar way to order; made-to-order pieces without a fixed price may not qualify. Google does not guarantee that every product is shown.
You can use your own photos. If you need a shoot, photography is quoted separately, always before work starts.
Sources
- Free listings for products (opens in a new tab)Google Merchant Center Help
- Landing page requirements (opens in a new tab)Google Merchant Center Help
- Razorpay payment gateway pricing and fees explained (opens in a new tab)Razorpay, updated Oct 2026
Get a free audit.
Tell me about your business. I reply within 24 hours, usually much faster on WhatsApp.
Email: uscalewithus@gmail.com