The person doing your work

About Mehul Karotra.

I’m Mehul, a website designer and developer from Mumbai and the person behind U Scale. I started U Scale because small businesses deserve agency-quality work without paying for account managers and middlemen. When you work with U Scale, you work with me: I design it, build it, market it, and answer your WhatsApp myself.

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In short

Mehul Karotra is a website designer and developer based in Mumbai, India, and the founder of U Scale. He personally designs and builds websites and runs SEO, social media, Google and Meta ads and AI search visibility for businesses, on fixed-price contracts or monthly plans, with every price published at uscale.in/pricing.

By Mehul Karotra, founder of U Scale · Updated

Key facts about Mehul Karotra
NameMehul Karotra
RoleFounder of U Scale; website designer and developer (UI/UX)
FoundedU Scale, 2026
Based inMumbai, Maharashtra, India
NowUI/UX Developer, Apex36 Technologies
FormerlyMy Country Mobile · ApplQ Innovations · Threepin Info Tec.
LanguagesEnglish and Hindi
ContactWhatsApp or call +91 79773 60142 · uscalewithus@gmail.com
Mehul Karotra, website designer and founder of U Scale, based in Mumbai
Mehul Karotra, founder of U Scale.

What U Scale is

Agency-quality work, without the agency.

U Scale is not an agency with account managers. It is me, working as an independent, contract-based partner. Websites and branding are fixed-price contracts: 20% to start, 20% on design sign-off and 60% on launch. Marketing runs as a monthly plan: 3 months minimum, then month-to-month with 30 days’ notice. Every price is on the pricing page.

If a project ever needs a specialist, like a photographer, I bring them in and stay your single point of contact. I reply personally within 24 hours, usually much faster on WhatsApp.

Websites and marketing are what I do. When a business needs custom software or an AI product built, I point them to U Scale’s sister company, Apex36 Technologies (opens in a new tab), a separate Mumbai studio for software and AI.

What I do

Selected work

Elsewhere

How I work

Four clear steps.

  1. Step 1: Audit

    I go through your website, Google listing and social media and show you exactly where you are losing enquiries.

  2. Step 2: Written plan

    What I will do, by when, and the exact price, all in writing. No jargon.

  3. Step 3: Build

    I design, build and launch it myself, and you see progress every week.

  4. Step 4: Grow

    Every month I improve what is working, cut what is not, and send you a clear report.

FAQ

About U Scale.

Mehul Karotra is a website designer and developer based in Mumbai, India, and the founder of U Scale. He personally designs and builds websites and runs SEO, social media, Google and Meta ads and AI search visibility for businesses.

U Scale is Mehul Karotra’s independent web design and digital marketing practice in Mumbai. Clients sign with him directly, on fixed-price contracts for websites or monthly plans for marketing, and every price is published at uscale.in/pricing.

A bit of both. U Scale is one person, Mehul Karotra, working as an independent, contract-based partner. You get the design, development and marketing an agency offers, but you sign with him and talk to him directly. If a project needs a specialist, like a photographer, he brings them in and stays your single point of contact.

U Scale is based in Mumbai. Mehul meets clients across Mumbai, Thane and Navi Mumbai, and works with businesses across India remotely.

WhatsApp or call +91 79773 60142, or email uscalewithus@gmail.com. He replies personally within 24 hours, usually much faster on WhatsApp.